Five key lead generation strategies for game industry tech start-ups

Recently I was asked to pull together a simple “one-pager” on lead gen for a game industry start-up. While lead gen has been always been a big part of offline marketing (outbound marketing for sure), today any study of lead generation primarily focuses on online tactics (called inbound) lead generation. See HubSpot’s excellent ebook on the subject for instance and you’ll know what I mean. This said, I took took it upon myself to think about what successful lead generation might look like both online and offline for companies providing tech solutions in the game dev space.