The ‘why’, ‘how’ and ‘what’ of under development

I started a questionnaire for gathering requirements from well-known x-stitch designers worldwide – to send this Typeform to: (still a WIP) and the completed preliminary requirements gathering one sent to a few top notch designers:

But first, from the mind opening and inspiring TED talk by Simon Senek:  Why, How, What on Youtube:

“People don’t buy what you do, they buy ‘why’ you do it” – Simon Senek

Why do we do it?  We understand someone’s sense of passion and desire to design cross stitch patterns. We do it because we love cross-stitch ourselves from design to implementation and we want everyone and anyone with an idea in their head to realize their design in cross-stitch – easily.

How do we do it? We do it by making a person’s time spent designing more efficient, with tools made more accessible and more fun; but overall, more effective.

What do we do? We make a cloud based cross stitch design tool within a responsive website portal that also includes a community with a public repository for designs.

Working on the 5th iteration of my design doc now, and hope to publish that here soon.

Stay tuned!

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